For web designers · Last updated: October 2026.

Doju for web designers: get consistent, better-paying clients

Doju is for web designers who already have paying clients, usually earning somewhere between $3k and $15k a month, and know they should be doing better. You can build a good site. The problem is everything around it. Good month, bad month. Work that comes from referrals you can't cause. A portfolio that gets likes from other designers but not enquiries from businesses with budget. And clients who now ask whether they could just use AI or a cheaper option on Fiverr instead.

Why web designers get stuck

Most web designers don't have a design problem. They have a getting-clients problem that looks like a design problem, so they fix the wrong thing. These are the patterns that come up most.

Competing on skills, not outcomes

"I build custom Webflow sites" or "I'm a WordPress expert" describes what you use. It doesn't say what changes for the business. Buyers can't compare tools, so they compare price, and that's a race you lose to templates, AI builders and marketplaces.

Selling pages instead of results

A quote for "a 5 page website" gets measured against a $500 alternative. A site that turns visitors into booked calls, so the client's ad spend pays back, doesn't. Same work, different conversation.

Being seen by other designers

Dribbble shots, design Twitter and showreel posts get you followed by people who do what you do. They don't hire you. The business owners with budget are somewhere else, looking for something else.

No path between "nice site" and "let's talk"

Someone lands on your site, likes it, and leaves. There's no reason to trust you yet, no pre-call process and no follow-up. So you rely on the few who happen to get in touch, and those are usually the ones shopping on price.

How the four stages apply to web designers

Every client goes through four stages before they hire you, and most creatives only work on one. For web designers it's usually the portfolio. If you want the general version, read how to get consistent clients as a designer. Here's what it looks like for web design specifically.

Heard: the right people see you

Pick a type of business where a better site clearly makes money, then go where those owners already are. That might be warm outreach to businesses like your best clients, partners like marketers and brand designers whose clients need a better site, or content that breaks down what a site change did for a business. Not design tips for other designers.

Hooked: it's obvious you're for them

When they land on your site or profile, they should see their type of business, their problem and the result straight away. "Websites for clinics that fill the diary" does more work than "Web design and development". They shouldn't have to work out what you do or who it's for.

Heat: they trust you before you speak

Case studies written around the business result, not the build. A short lead form that checks budget and timeline. A pre-call process that warms people up so the call starts with "how do we start?" rather than "so what do you charge?".

Hired: the call, the proposal, the yes

A 20 minute call that's about their business before it's about design. A proposal built around the result, with fixed-price packages so the price feels considered. Follow-ups that go out without you remembering. For the detail on who pays more and how to package it, see how to get high-paying web design clients.

Results from web designers who've done it

Mikey Stillwell, Website Design: $39k/month

"First full year $100k overall, new $33k project too with first milestone as $8k. Plus another 4 week job for $14k."

Lucas Devito, Website Design: $140k/year

First 2 inbound clients at $15k, also first team hire secured.

"Thanks for all the support Oliver"

Sam Crawford, Website Design: $100k/month

"On track for my first $100k Month, spent most of it on holiday or in the Spa with the other half!"

Ed Foster, Website Design: $290k/year

6 Months ago I was working full time at 5-7k/m, now I'm on track for $75k in a 3 month period.

There are more on the case studies page.

What you get inside Doju

The full system, every lesson and every template for 6 months, either self-guided or with 1-1 support from me. The parts web designers tend to use first:

• A lead funnel built around you. Mapped to your strengths, whether that's content, warm outreach or referrals you can actually cause.
• Positioning that gets you picked. Who you're for, what changes for them and how to package it, so you're the expensive option they choose anyway.
• Sales scripts and proposals. The 20 minute call, the pre-call process and proposal templates, word for word.
• 110+ replies, ready to send. From the first DM to "can you do it cheaper?" and scope creep.
• Follow-ups that send themselves. Lead forms that qualify people before you speak, so no lead gets forgotten.
• Project portals and automated onboarding. Staged workflows with clear milestones, and new clients set up without you doing it manually.
• Contracts and agreements. Templates for service agreements, contractors and client protections.

Everything comes from my own agency, which still does around $75k a month at 85% margins. It's what's bringing in clients now, not what worked five years ago. More on how it works in what is Doju.

Is Doju right for you?

It's for you if you sell web design, already have paying clients, and you're tired of good months followed by bad ones. Most members are earning $3k to $15k a month. If you're already at $15-20k a month, it's still relevant, because you're probably the bottleneck and Doju helps you build the systems and team to grow past that.

It's not for you if you haven't provided your service before and don't have any clients yet. Start there first. It's also not for anyone who wants to buy something and never open it. You need to do the work. Most members spend 3-5 hours a week on implementation.

Questions from web designers

Is Doju a business coach for web designers?

It's a complete system for getting clients into your creative business consistently, run by me. I started as a freelance designer and still run an agency doing around $75k a month. You get the Lead Funnel framework, 100+ video lessons and every template I use, for 6 months, self-guided or with 1-1 support.

I build in Webflow or WordPress. Is Doju about tools?

No. Doju doesn't teach you how to build sites. It covers who you're for, your offer and pricing, the funnel that brings clients to you, and the sales call and proposals. It works whatever you build on.

How long until I see results?

Most members see clarity and direction in the first week. Better clients, higher rates and real business changes typically happen within 30 to 60 days. Revenue jumps of $5-10k a month within 6 to 10 weeks is the average for people who actually implement.

I'm just starting out. Is Doju for me?

If you don't have any clients yet, start there first. Doju is for web designers who already have paying clients and want them to be consistent and better paid.